Product Life Cycle- 4p’s vs 4c’s Free Essays

Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product  Ã¢â‚¬â€œ It includes your entire product or service related activities. Like product design, product  development, variety, quality and branding etc. We will write a custom essay sample on Product Life Cycle- 4p’s vs 4c’s or any similar topic only for you Order Now * Price  Ã¢â‚¬â€œ You have to set the price of the products for customers considering discounts and credit – debit policy. * Place  Ã¢â‚¬â€œ It includes activities related with the distribution of your product or services like your various  distribution channels  and inventory etc. Promotion  Ã¢â‚¬â€œ It includes  promotion  related activities that advertising, personal selling and public relations etc. But since the traditional outbound marketing is shifting to inbound marketing with the increase of social media the 4Ps are turning or shifting to the 4Cs. Consumer – It is about the Consumer and not really the product anymore. A product should be innovative to meet various needs within a single product. We don’t sell products or services but we sell solutions to certain problems/needs our customers have. As such, it is of the utmost importance to know how much the customer values your solution. Cost – Cost to match the consumers needs. Price is merely an aspect of this C. Additional factors could be the cost of coming to the store, and possibly even a cost of conscience. Convenience – Convenience of place to buy like on the internet. The question is not where to place your store, but â€Å"how† your different customer-types would like to buy. This could be a physical store in the street, but it could be an e-shop too. Moreover, within this choice of Place, there are different factors such as: is the buying process easy and straightforward enough? Which process appeals to your audience? Communication – Communication to engage the customer and build relationships rather than pushing a message. The latter sounded a bit like one way traffic, while the emphasis these days is clearly on interaction. I mean, look at the success of social media in the communication strategy! Reasons to change to 4cs: * The 4 C’s can be considered an evolution of the 4 P’s. Everyone who ever had a marketing training got in contact with the 4 P’s, but I strongly believe that today, working with the 4 P’s can actually be a risk for your company because they are too product-oriented. This risk is that because companies are often too product-oriented, they miss out on certain opportunities. The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. How to implement strategies using the product life cycle? Introduction Stage * During the introduction stage, a product is new and unknown to consumers. It is necessary, therefore, to use an active strategy in an attempt to win over new customers. * Although there is usually little competition during this stage, the market is not fully developed. * A marketing strategy needs to not only make consumers aware of the product, but also convince them that it fulfils a need for them. * Revenues are typically low or negative during this stage, so firms need to be prepared to spend money on their marketing strategy now for future gains. Growth Stage * During the growth stage of the product life cycle, products become better known to the public. Consequently, it is not necessary to expend as much effort and resources on developing product awareness. * Firms also benefit, during this stage, from increased production levels, which results in economies of scale. * During this stage, however, competition typically increases, making price competition an important component of a marketing strategy. * At this stage, most firms will use the strategy of reducing prices to remain competitive, while retaining their profit margins by reducing advertising spending and benefiting from more fficient production. Maturity Stage * The maturity stage of the product life cycle occurs when the market becomes saturated. * At this point, production costs are further reduced through economies of scale and experience, but competition leads to a significant reduction in profits throughout the industry. * There are two strategies typically employed in order to maintain profitability during the maturity stage; firms can either differentiate their brand through marketing or introduce new features to the existing product. Decline Stage * At the decline stage, sales either decrease or stabilize. * If demand decreases, this will, typically, result in significantly lower price margins, often making it impossible to make profits from the product. * At this point, firms that cannot make profits will usually discontinue their product and focus their efforts on other offerings. * Firms that can produce the product at a profit will normally market them as a commodity, spending little on marketing and pulling in small profits on slight margins. How to cite Product Life Cycle- 4p’s vs 4c’s, Essay examples

Nespresso Coffee - Well Known Brand Name in Coffee Industry

Question: Describe a report about a brand called Nespresso coffee. Answer: Introduction Nespresso developed out of Nestle that was already a well-known name in the coffee industry. The line Nespresso was developed as a particular division within the firm that focused on the manufacture and marketing of ground coffee beans and added flavorings. The company is primarily responsible for the manufacture of the coffee machines that are used in coffee shops and other outlets for offering readymade coffee. The coffee capsules are a product that is related to the coffee machines because the coffee machines use coffee capsules rather than ground coffee in the systems. Although the price of coffee capsules is slightly higher than the equivalent amount of ground coffee powder, the marketing strategy has provided the product with the much-needed leverage in order to maintain a strong presence in the market. The product has in fact succeeded in achieving a presence in the market with an effect that it is the product that is more in demand than the low-cost coffee powder. The success of the product is thus related to the very effective marketing strategy that has given the product the means to sustain itself in the market. Background What is the product, who manufactures/delivers the product, and where can it be bought? The Nespresso coffee capsules are a product developed by Nespresso, which takes the idea of coffee preparation into a new direction by devising an idea of capsules. Although Nespresso did have products which included coffee powder earlier, the development of a product in a new line provided the company with a distinct product that had a completely different presence in the market. The coffee capsules were developed with the idea of using them in the coffee brewing machines that were also manufactured by Nespresso (Blythe, 2006). In such a case, Nespresso aimed at the creation of an exclusive product that had a presence in the market as something that other competitors dont offer to the customers. The main idea behind developing the coffee capsules was creating a product for the coffee machines where unlike the coffee powder, the aroma of the coffee does not go away from the coffee. In such a case, the coffee capsules were developed by the company with a view to making a product that provided for a single use and had all the ingredients including the special flavors in it (Brem, Maier, Wimschneider, 2016). The delivery of the product has been through a vast number of channels owing to a large number of families owning coffee making machines in homes (Cadogan, 2009). While earlier coffee machines were limited to the shops, the current trend of owning coffee machines in almost every household has encouraged the company to make their product available across all the platforms and outlets through which the customers are able to buy them conveniently. Internal and external analysis of the companys marketing environment The company Nespresso is one of the leaders in the coffee products and the products of the company including the coffee capsules have proved to have shown huge success owing to the successful marketing strategy of the company. The analysis of the internal and external marketing environment of the company reveals that the internal marketing environment is one that is always dedicated to the teamwork of the employees (Constantinides, 2006). The employees are given the idea that they are working for a reputed brand and as such, must work towards upholding the brand image. The analysis of the external environments brings to light the image of the company among the customers of the company (Dominici, 2009). It has been seen that Nespresso maintains a loyal customer base and as such, it is evident that the companys external marketing environment is a healthy one with a healthy relation with the customers. The main target markets for this product The target market for the product is across all the working class population. Coffee is a product that is marketable across all the sections of the population and also across the entire world. Since Nespresso uses the best quality coffee for its products, it is in a position to garner a large section of the customer base (Ferrell Hartline, 2005). The customer base for the coffee capsules includes the coffee shops as well as the everyday working class individuals who own coffee machines. The working class section of the society is one that is a constant customer of coffee and coffee products (Goi, 2009). Also, the rising incomes have created a growing number of the households owning coffee machines. In such a case, the customers extend to all the sections of the society that are growing increasingly conscious about high-quality coffee and is also ready to spend money for it. Marketing Mix Product While describing the product on three layers, the core product is, in fact, the coffee capsule that is much better than the powdered coffee as the capsules do not lose their flavor and as a result, help in the maintenance of a much better aroma that enhances the experience of the coffee. The actual product is developed keeping in mind the appearance and packaging of the product. The product is packaged by food grade materials that have minimum effects on the human body and also help in the preservation for a longer duration (Jain, 2000). The augmented product, in this case, is the level of responsibility it maintains in making the customer experience a pleasing one. The augmented product is also the one where the company is extremely dedicated to the quality of the product and also maintains a system of complaints against any defective or any product that is not up to the mark. The product falls under the consumer class as it is a product that is directed to the general population. A lthough the company developed the coffee capsules mainly with the idea of coffee shops in mind, it cannot be considered as a business product. This is because although the capsules are being sold as components for the coffee shops, it is still directed towards the general population (Kocovic, 2011). The lifecycle of the product can be seen when we take into account the development of the product. The product was developed with an idea of creating a product to go with the coffee machines. However, as coffee machines became more and more popular, the other competing companies also began developing substitute products for the coffee machines that were similar to Nespressos coffee capsules. However, Nespresso quickly overcame the competition by creating a line of coffee capsules that had variant flavors added to it (Krstic Becic, 2011). In addition to that, the company also improved the quality of their product to such a level that it was not possible for the competitors to compete on such a level. The branding strategy that Nespresso has used in this product is particularly significant as the product has been branded in accordance with the brand value of Nestle of which the brand is a part of. In such a case, the brand image and repute of Nestle has helped the product gain a significant level of brand value. Price The product has been priced slightly higher than its competitors. This is because the idea of competitive pricing would not work in the case of a product with such a high brand value. Keeping a low price would in fact cause the brand to lose customers as it would mean that the brand is compromising on its quality. In such a case, the idea of pricing in a manner that the brand value would be retained is a good strategy. The pricing objective that has been set for the product is one that aims at gaining long run profit. The strategy that is applied in gaining this objective is the process of creating brand value (Luck, 2008). While the brand has succeeded in creating a brand value, it has helped the company gain more profit margins on its products and has also contributed to the sustainability which provides for a long run of profits. The product has seen a rising demand if not consistent. More and more individuals are turning to the product due to the convenience in use and the shops are also making a continuous use of the product as the machines use the capsules (Luck, 2010). In such a case, the price elasticity is more or less rigid as the company does not increase or decrease its prices to a large extent. The prices are kept more or less consistent in an effort to convey the brand value while at the same time maintaining its affordability. The price of the product can be affected by the quality and the image of the product. Table 1: Table Showing sales of Units In western Europe as Compared to its competitors. Promotion The product has been developed keeping in mind the needs of the general population. In such a case, the IMC has been developed with a view to promoting the product among these circles. The promotion has been done across various channels that provide the company the means to reach out to the target customers (Yelkur, 2000). The internet advertisement aims at portraying the various flavors that the product provides.; the strategy that is applied here is thus a strategy of differentiation from its competitors (Matzler, Bailom, Friedrich von den Eichen, Kohler, 2013). The brand aims at portraying to the customers that it is able to provide the customers with a wide range of flavors that are not provided by the competitors. In such a case, the customers are also ready to go for the products as they do not mind spending more for a better product that also provides the customer with so many choices. The effect of the advertisement in a hierarchical manner is seen when the customer grows mo re aware of the product owing to its presence of advertising in a large number of platforms (Matzler, Bailom, Friedrich von den Eichen, Kohler, 2013). In such a case, the company then gains the customers attention and proceeds to show them their products which end up in the customer develop a liking towards the products. After that, the superior quality and the choices of flavor are conveyed to the customers which draw the customers towards the brand into making the purchase in the favor of the brand. In such a case, we have to analyze the various promotional elements in the brands advertising (Mullin, 2006). The companys promotional elements have strived to gain the customers attention and then aimed to show them the range of products and the quality of the same. In such a case, the messages of the advertisements have always been more directed towards one where the company displays its quality of products to a customer base that is extremely serious about this aspect and takes it seriously. Placement The marketing of the product has been done via direct as well as indirect channels in an attempt to gain a maximum share of the market and the customer base. The direct channels include the ones in which the company has its own outlets where the product is a staple and is sold in large amounts. On the other hand, the indirect means are the ones in which the company sells it to the coffee shops but it still manages to reach out to the target customer base (Oldroyd, 2004). In such a case, the company may sell its capsules to the coffee shops but ultimately. It reaches to the customers who are also individual customers of the capsules for their machines at home. The distribution strategy for the product is a conventional strategy that makes use of the conventional modes of distribution as well as the modern means (Phillips, Doole, Lowe, 1994). Table 2: Nestles Market Shares in its main Markets for Coffee As the company is high on demand among all the strata of customers, it is not surprising that the product performs significantly well because of the conventional distribution system (Paley, 2007). The distribution intensity that has been used by the company is an intensive one and it has proved to be quite suitable for the company. While earlier the company reached out to the customers, the distribution system is now on where the customer reaches out to the company for their products. The company maintains a presence in supermarkets as well as specialty stores. The company also has a presence in department stores (Richter, 2002). Also, the company maintains a presence on the online platforms. The product is one that is particularly high in demand and as a result, being present in a wide range of channels is indeed important. Table 3: Place of Nespresso Coffee Capsules in the Market Conclusion Nespresso has been a successful company till date and their product, the coffee capsules have also been extremely successful. The product was launched as a part for the coffee machines in the shops. In such a case, it was a business product and had a niche customer base. However, the rising incomes provided the everyday working class citizens top own coffee machines and as a result, the product saw a surge in its sales. As a result, it changed its status to a consumer product. The rise in the sales meant that it was now open to a wider market that also provided more challenges. However, as the product progressed, there was also a number of competitors that appeared on the scene. In such a case, the product needed an efficient marketing strategy that would help it in maintaining its place in the market. The marketing strategy of the company intensified on maintaining the product quality while creating the differentiation and uniqueness of the product. Innovative Recommendations The coffee capsule is in itself an innovative product by Nespresso. However, there needs to be a continued innovation for the product. The product has seen a constant evolution due to the various challenges in the market. The various competitors have followed the exact same strategy and as a result, Nespresso aimed at the formation of innovative products that always provided the company with a product that was exclusive as well as better in quality. In such a case, the innovation is one factor that the company cannot compromise. Constant innovation is the key to sustenance in the competitive market. The innovation of the product has been seen when the company introduced the range of flavors in the capsules. However, the company must keep in mind that the innovation in the product needs to be continued. There needs to be a dedicated team that works for the research and development of the product in a manner that it caters to the preferences and choices of the target customer base. Als o, the promotion of the company needs to be innovative. Although the company has an efficient advertising system, the company must aim towards the development of more innovative advertisements that capture the attention of the audience who are in fact the potential customers of the product. References Blythe, J. (2006).Marketing. London: SAGE Publications. Brem, A., Maier, M., Wimschneider, C. (2016). Competitive advantage through innovation: the case of Nespresso.Euro Jrnl Of Inn Mnagmnt,19(1), 133-148. https://dx.doi.org/10.1108/ejim-05-2014-0055 Cadogan, J. (2009).Marketing strategy. London: SAGE. Constantinides, E. (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing.Journal Of Marketing Management,22(3-4), 407-438. https://dx.doi.org/10.1362/026725706776861190 Dominici, G. (2009). From Marketing Mix to e-Marketing Mix: a literature overview and classification.IJBM,4(9). https://dx.doi.org/10.5539/ijbm.v4n9p17 Ferrell, O. Hartline, M. (2005).Marketing strategy. Mason, Ohio: Thomson/South-Western. Goi, C. (2009). A Review of Marketing Mix: 4Ps or More?.IJMS,1(1). https://dx.doi.org/10.5539/ijms.v1n1p2 Jain, S. (2000).Marketing planning strategy. Cincinnati, Ohio: South-Western College Pub. Kocovic, M. (2011). Impact of macroeconomic environment on the cultural market.Marketing,42(4), 276-287. https://dx.doi.org/10.5937/markt1104276k Krstic, I. Becic, S. (2011). Implementation of marketing strategy: Factor of competitive advantage.Marketing,42(2), 118-126. https://dx.doi.org/10.5937/markt1102118k Luck, D. (2008).Assessing the marketing environment, 2008-2009. Amsterdam: Elsevier/Butterworth-Heinemann. Luck, D. (2010).Assessing the marketing environment. Oxford: Butterworth-Heinemann. Marketing environment. (2002). Cookham. Matzler, K., Bailom, F., Friedrich von den Eichen, S., Kohler, T. (2013). Business model innovation: coffee triumphs for Nespresso.Journal Of Business Strategy,34(2), 30-37. https://dx.doi.org/10.1108/02756661311310431 Mullin, R. (2006). Creating a marketing strategy [marketing development].Engineering Management,16(6), 40-41. https://dx.doi.org/10.1049/em:20060609 Oldroyd, M. (2004).Marketing environment. Oxford: Elsevier. Paley, N. (2007).The marketing strategy desktop guide. London: Thorogood. Phillips, C., Doole, I., Lowe, R. (1994).International marketing strategy. London: Routledge. Richter, T. (2002).Marketing mix standardisation in international marketing. Frankfurt am Main: Peter Lang. Yelkur, R. (2000). Customer Satisfaction and the Services Marketing Mix.Journal Of Professional Services Marketing,21(1), 105-115. https://dx.doi.org/10.1300/j090v21n01_07

The Powers Above Essays - Greek Mythology, Mythology, Religion

The Powers Above The Powers Above Lana Fourdyce Classic Civilization 115: Section G The Powers Above The relationship between gods and mortals in mythology has long been a complicated topic. The gods can be generous and supportive, and also devastating and destructive to any group of humans. Mortals must respect the powers above them that cannot be controlled. The gods rule over destiny, nature, and justice, and need to be recognized and worshipped for the powerful beings as they are. Regardless of ones actions, intentions, and thoughts, the gods in Greek myth have ultimate power and the final decision of justice over nature, mortals, and even each other. Justice is a very important ruling power for both gods and mortals. For instance, in Sophocles tragedy, Antigone, justice prevails over king Creons actions. He sentences his own niece to death for giving her deceased brother, a pronounced enemy of Thebes, a proper burial. In return for his rigid ruling he loses his wife and son to tragic deaths. Creon puts his own citys justice before the determined justice of the gods, and pays dearly for it. Antigone also receives justice for her actions even though she dies. She did go against the law of her mortal king, but did obey the law of the gods, and therefore died a hero and martyr. The laws of the gods gives dishonor to those who do not properly respect their family members. In order to keep her honor and self-respect, Antigone had to break her citys law, even if it meant death. Justice can also be associated with the goddess of Earth, Justice. Antigone follows the laws of the gods that will live on forever, not Creons mere proclamations of power. Antigone will not let her sister die with her because Justice does not allow people to die heroes if the do not deserve it. Order is more important than justice to Creon, and it is one of the causes of his eventual downfall. Zeus and the other sky gods like order and law. Antigone looks to the gods and goddesses of the earth that live in the underworld, and will not take a mere mortal mans rules over the gods. She says the she does not fear any mortals words enough that she would pay the price the gods demand from those who break their laws (Antigone, 458). The gods do recognize courageous and just people, but these people do not always come to a happy end, as in Antigones case. Justice may not rule the gods as entirely as it rules mortals, because the gods ultimately decide what is just or unjust. Antigone also speaks of the power of Hades when she refers to her brothers. She tells Creon that Hades will apply equal laws to both, even though one is an enemy of Thebes. Antigone realizes that Thebes laws and enemies are not necessarily the laws and enemies of the gods. Creons regard for the laws of the city causes him to abandon all other beliefs. He feels that all should obey the laws set forth by him, even if other beliefs, moral, or religions, state otherwise. Antigone, on the other hand, holds the beliefs of the gods in high reverence. She feels that the laws of the gods should be obeyed above all others, especially when in respect to family. Her beliefs in The sacred laws that Heaven holds in honor are for more important than those set by the king (Antigone 78). The king cannot, and should not in the gods eyes, override her belief in the God. Mortals that hold state law over devine law in Greek myths always come to a dreadful doom, usually by being punished by the gods. The gods have power over the weather, which in turn rules over humans. Zeus, the king of all gods, rules over storms, thunder, and lightening. He and other gods can produce earthquakes, tornadoes, and other devastating natural disasters at any moment if they see fit. In Euripides The Bacchae, Zeus power creates a lightening bolt that burns down Semeles house and kills her. Zeus mere presence in the form of a god is enough to kill Semele. Most every god or goddess has power over

Yeats poetic style

Yeats poetic style Each poem is very individual and special. There are many types of rhythms, tones, language uses and the general structure. Every one reflects a particular feeling which is felt or thought of by the poet. It is a reflection of the inner philosophy, understanding of life and others. Yeats’ poetic style is thought to be one the most memorable ones that can be analyzed.Advertising We will write a custom essay sample on Yeats poetic style specifically for you for only $16.05 $11/page Learn More Yeats’ poems have a unique poetic style which is much distinct. W. B. Yeats was a great poet who deserves a place among other famous artists. The specific characteristics of his type of poetry originality come from the spontaneous nature of the poem, and the use of alteration and substitution. In the first one, spontaneity adds a surprise to the verse, and leaves the reader wondering what will come next. As it is always a process of discovery the poem becomes even more intriguing and unexpected. In the second method of writing, using alteration and substitution gives ability to vary meanings and concepts (Unterecker, 1996). The tone of Yeats’ poems was much different in the beginning, comparing to the later one. It was characterized by being nostalgic, having a much laid back structure and appearance. It related more to the older language, and the times when poems had a much different development level. After some time, Yeats’ style changed and became more modernized. It gained much direction and became very precise and specific. Whereas previously his poetry was more â€Å"poetic†, it changed into being â€Å"to the point†, accurate and intense. It created a poetic style which provided very rhythmic and structured order and sounding. It was very vigorous and direct which left no room for hesitation and interpretation. The use of language in Yeats’ poems is very confident and passionate at the same tim e. The words are very definitive, and have power to draw attention and force the understanding. The use of affectionate words adds color and energy to the poems. The functionality of language and especially the subject matter became predominant throughout. It was a form of philosophy that aimed to educate the deeper parts of the human psyche. Even when the subject was related to passion, celebration, nostalgia or calmness, it was still very direct. As such, concrete organization has become very effective when using metaphors. Exaggeration and hyperboles started to appear more often, defining the poetic style as over dramatic and destructful (Chaudhry, 2001).Advertising Looking for essay on british literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Yeats’ style is very contrasting to that of Shakespeare’s. Even though there are a lot of unexpected turns, the language is much more direct. Shakespeare often uses a distant approach and then, the meaning appears to come together from several pieces. Yeats’ style is crisper, so the meaning is received quickly and without hesitation. As such, a lot of information can be grasped by the reader, and the picture will be more logical and organized. Some poems have very shortened verses, and this gives a very quick rhythm to a poem. It keeps a person in the moment, inspiring to action and a clear way of thinking. (Shakespeare style). That fool, all foul and pitifully looking Dost thou not learn how to correctly dance? If ye has chosen entertainer’s fate That taken kindness from your unresolved inside?Advertising We will write a custom essay sample on Yeats poetic style specifically for you for only $16.05 $11/page Learn More Who’s guilty time will show As every day is filled with a reminder To understand what’s meant by the presented man A hundred years won’t clear the fact of quarrel. Refe rences Chaudhry, Y. (2001). Yeats, the Irish Literary Revival and the Politics of Print. Dublin, Ireland: Cork University Press. Unterecker, J. (1996). A Readers Guide to William Butler Yeats. New York, NY: Syracuse University Press.

Sociology Essay Example | Topics and Well Written Essays - 2000 words - 3

Sociology - Essay Example He has been working as an architect with a large construction firm for 10 years now. Just after finishing his degree in architecture, he worked with a series of construction companies and only settled with his current employment about 10 years ago. Finally, the youngest sibling is the lawyer Diane. She is 38 years old, married with one child. She has been working as an associate with a law firm for 10 years. She handles mostly criminal defense cases. She has not worked in any other firm since she finished law school. This paper shall revolve around these three respondents who have worked in formal organizations over an extended period of time. It shall discuss the nature of their work and their work dynamic with their co-workers and in the organization itself. It shall also discuss the similarities and differences in the experiences of these three respondents. This report is being conducted in the hope of improving the interview and analytical skills of this student by relating data gathered with class materials After finishing her Bachelor’s degree in Nursing, Karen worked for 3 years as a staff nurse in the surgery ward of a community hospital. After gaining enough experience as a nurse, she applied as an ER nurse in a private tertiary hospital. She worked for 3 years there until an opening in the ICU gave her an opportunity to improve her nursing skills. She has been working as a surgical ICU nurse and has been in that job for 15 years now. She worked as an SICU nurse for 8 years until she was promoted as head nurse. She was a head nurse for 3 years until she was promoted as a nurse supervisor. She has been a nurse supervisor for 4 years running. Karen did not change her career because she has long wanted to be a nurse since she was young. More specifically, she wanted to be an ICU nurse. When she was in her 3rd year in college she worked part time as a caregiver for elderly patients. She worked during her free hours for 4

Water- soluble vitamin Coursework Example | Topics and Well Written Essays - 500 words

Water- soluble vitamin - Coursework Example Development of the bones is also affected and renal stones can also result due to vitamin c toxicity. Answer 2. Thiamin forms an essential component of the metabolic pathways of carbohydrates and it functions actively in the form of thiamin pyrophosphate in the metabolic processes including glycolysis, krebs cycle and the hexose monophosphate shunt. Riboflavin exists in the form of FAD and FMN and assists in energy generation from the carbohydrates, proteins as well as fats via the Krebs cycle as well as the electron transport chain. Niacin functions in the form of NAD and NADP and it is essential for up to two hundred reactions in the human body out of which the major reactions are the dehydrogenase ones. For proteins, it works for their modification following translation and for carbohydrates it assists in the reactions of glycolysis. Vitamin b6 exists mainly as pyridoxal phosphate and its main function is tin the biochemical conversion of one type of amino acid to another one. Answer 3. Beri beri which results due to thiamin deficiency is a serious condition because it affects the major systems of the body including the central nervous system, the cardiovascular system and the musculoskeletal system. Its results in an increase in heart size and in nervous system issues like convulsions. It also results in reduced tone in the muscles. Pellagra which is a deficiency disorder of niacin is also serious because it is characterized by loss of memory which may be irreversinle as well as severe disturbances in the gastrointestinal tract. Skin lesions are also present and in extreme cases the patients may die. Answer 4. Vegetarians are most likely to be at risk for the b vitamin deficiency diseases. This is because animal sources contain the b vitamins and only selected plant sources contain all of these vitamins. An example is vitamin b12 which is only present in the animal food sources.   Answer 5. Dementia

Using Body Language In English Teaching English Language Essay

Using Body Language In English Teaching English Language Essay Introduction At present, almost everyone knows that language learning, especially English learning, becomes more and more important to the students. Students often learn English through the classroom teaching, namely teachers education. Due to the disadvantages of traditional English teaching, teachers need to reform the teaching methods to arouse the students interest in English and help them to learn better. There are many useful and proper methods to get the goal and one of them is using body language. What is body language? Body language or nonverbal communication is a communication without words. It refers to patterns of facial expressions gestures that people use to express their feeling in communication. In school education, body language plays a positive role in cultivating the students characters for teachers are usually imitated by the students. In a word teachers graceful and lively body language helps to improve students artistic appreciation and moral character and it is necessary and important for the teachers to use the proper, vivid, dramatic and even exaggerated movements to teach the abstract knowledge. Thus the students will improve a lot from teaching. As a result, the students interest and the effect of teaching are greatly improved. So it is necessary to use body language in teaching. English teaching is a key part of the school education. Generally, traditional English teaching considers teachers as a center, book learning as a standard and examination handling as the only goal. Thus the study interest and desire of the students are greatly depressed. Therefore, we must make and carry out reforms in education. We need reforms. With the English teaching methods reform, more and more teachers pay much attention to the importance of using body language in school teaching. And according to the students present level and practical situation, body language is also required. The use of body language is a useful method in English teaching. In the classes, if teachers use it properly the students attention can be attracted and the teaching quality can be improved. The use of gestures and facial expressions of teachers in the teaching process is important they will help teachers express their own ideas and thoughts accurately and lively. According to the students, the use of body language will help them keep firmly in mind the knowledge obtained in class. Body language contains facial expressions, eyesight, movements, and so on and even cloth. Facial expressions-in the teaching process, teachers provide the students with messages through their own facial expressions. In the process of class exchange, teachers express their affection; optimism and deep confidence to the students. The students will feel warm and become active. The facial expressions of teachers in English teaching should change along with the changing of class contents and teaching circumstances. Also teachers delight, anger, sorrow and joy should appear in at the right moment, infect the students to make them have the feeling of delight and sorrow at the same time. They cant take their own passive morals into the classrooms. Eyesight- eyes are the windows of heart. Through the window, teachers transmit information which cant be expressed by verbal language to the students. An excellent teacher should have a pair of eyes which can speak. S/he should be good at using eyes to transmit messages, exchange feelings, express attitudes and carry on teaching. If a teacher stared angrily at the students who didnt concentrate his attention nor did some petty actions in classes, the students would restrain himself consciously. When a student didnt answer a question for a long time because of his shame of making mistakes, an encouraging eyesight from his teacher would make him become more confident than before. Movements the main movement is gestures. Gestures are the most important part of body language. The English teaching in classes focuses on communication activities. Dull and dry communication will make students produce detestable feeling but lively, vivid, even exaggerated actions and gestures can enliven the teaching circumstances, making the activities go off without a hitch. If the teacher gives a balls shape through his hands, then performs the action of shooting a basket when teaching the word basketball, all of the students can guess the meaning of it. When the teacher teaches the verb, it will be more accurate to do a simple gesture o the students than teachers repeated explanation. And the students can remember it with a deep impression. Patting up ones thumb expresses Ok and Great. And nodding shows Yes and shaking ones hand shows No. These are all in common use. According to school students, distinctive figures will greatly influence their thoughts. Therefore, the use of body language in schools teaching is helpful in students understanding and memory. Then with the limitation of the use of mother language, the students will be studying in a good environment. The use of lively and vivid body language in English teaching can fully arouse the students study interest and joining enthusiasm. More importantly, the whole teaching process will become the communication activities of language in the scenes with the true teaching contents. At the same time, when the students suffer setbacks and become disappointed, when the students make mistakes because they are self-willed and troublesome, when the students lack confidence in themselves because of their sense of inferiority and timid, and when they make progress through their hardworking, if teachers can use different body language properly or use their eyesight to give some hints to them, or use mo vements to assist and establish a special emotion and atmosphere to go on an exchange from heart to heart, then the students will appreciate it. At that time, they will achieve the best teaching effect in classes. From all the above, we find that body language plays a positive role in the English teaching. Body language has strong characteristics in images and informative functions. It can make the abstract things become specific. In brief, English subjects are not like other subjects. English subjects have not an atmosphere, so teachers teachers should do their best to reduce their use of Chinese (local/mother tongue) in classes. Then body language will become the main medium through which teachers and students communication with each other. The influences of teachers body language on the students are reflected not only by establishing a good example, but also by shortening the teacher-student estrangement by which a more harmonious studying atmosphere is created. In the English teaching, body language needs to be used frequently so as to improve the teaching effect and the students ability. In conclusion, practice makes perfect. Learning English needs practice. The 45 minutes in class is very precious and should be cherished during which the students should practice as much as possible. To make the full use of the limited time, teachers are required to adopt some effective methods. At the same time, the recent educational reforms, the students present level and the practical situation like their limitation of vocabulary requires teachers to simplify their teaching language with the help of facial expressions, eyesight, body movements, namely body language. The use of body language can not only attract the students attention, but also deepen their impression and imagination. The use of body language is completely up to the standard of audio-visual teaching principle, so teachers should try to teach in English from the beginning to the end, together with the corresponding body language. Therefore, we should realize the necessity and importance of using proper and vivid bo dy language in teaching English. So teachers should use body language in school English teaching and try their best to use it in classes. In the end, the students ability of English will be certainly and greatly improved.