Budget Proposal Essay Example | Topics and Well Written Essays - 1250 words

Spending Proposal - Essay Example (Womack, 2009) In reality, it is supported to contend that presentation of office is reasonably lower than police offices in different US states and urban areas. Our specialization needs more work force as just less than 250 representatives are on work against declared opening of 310. Consequently, the police authorities can't share different law requirement obligations and satisfy their obligations that are doled out by Department Head and state specialists. This thusly prompts outrageous work over-burden over existing officials along these lines bringing about mental pressure and decrease in execution and effectiveness. What's more, the employees’ resolve has decreased in view of similarly low wages at Macon Police Department against other region offices including ‘Bibb County Sheriff’s Office and The Medical Center of Central Georgia’. Additionally, there are likewise less possibilities for officials to achieve outward budgetary prizes (rewards, pay increment and so on ) and advancements. Together, these components demotivate the cops and constrain to either switch their employments or feature low execution. Turnover rates may likewise increment in future if the over two variables are not redressed. (Womack, 2009) To the extent inner effectiveness of Macon Police is concerned, it ought to be called attention to that officials have been utilizing old vehicles (that require prompt upkeep and fix) with out dated in-vehicle cameras. Thus, office additionally doesn't have any modernized PC supplies, data frameworks and innovation that could help in record keeping of violations, quick data get to and in wrongdoing examination. So as to improve department’s in general execution in the light of previously mentioned investigation of issues, there is critical need to improve work pay scale and worker special framework so that officers’ assurance, certainty and responsibility with their activity could be expanded. Therefore,

Career Research Report of Different Industries †Free Sample

Question: Area 1: You are required to examine three explicit zones of work in the business in which you are keen on seeking after a profession. Your examination ought to be attempted concerning conversation ofall parts of the field including the accompanying: the nature of the work, the earth, the instruction, abilities, preparing and character qualities required to be effective, normal pay rates, the work showcase standpoint, related positions and common bosses. Sources to utilize include: books, periodicals, papers, proficient diaries, exchange diaries and sites. Area 2: This area of the task expects you to inquire about a particular boss in each field you have examined in segment 1. You are required to remember the accompanying for your report: the nature of the business including the size of the association, its history, the hierarchical structure, its way of life and additionally strategic, or auxiliaries, customers or clients, items or administrations, open doors for advancement, and so forth. Generally medium to enormous size associations have this data on their site, anyway you are urged to look into data from different assets other than the association itself. Segment 3: A portrayal of the normal vocation way one follows as he/she progresses in this profession. What is a passage level position? What are different names of passage level positions? Is there beyond what one way one could take? What are the center to upper level positions? What capabilities are required? Segment 4: Your appearance on the over three segments. For example, ponder how well you figure you would fit in with this business. Depict your fulfillment in working in the profession field you have researched. How has this exploration affirmed or changed your arrangements and why? Are there any territories wherein you have to keep on creating abilities? Which parts of the field/position do you like/aversion and why? Which angles/attributes do/don't fit? Allude to the activities finished on interests, abilities, and qualities. Explicitly state how there is, or isn't a match among these. Intensive and astute examination is basic to this area. Give points of interest! Answer: Presentation In this report, an exploration on the three explicit territory of a situation in three distinct ventures has been examined. Vehicle, Fashion and Textile has been engaged for the task. It incorporates the aptitudes and occupation profile required for the post. Further, work regions considered in the document is charge bookkeeping, the board bookkeeping and fund bookkeeping. The report will incorporate portrayal nature of work, workplace, capability required and self-reflection on each profile. Likewise, the current investigation additionally mirrors the way where I have changed my arrangements and qualities subsequent to finishing this exploration so as to show signs of improvement opening for work in a future period. Car Industry S1: Three explicit zones of work Nature of work I am keen on filling in as a money administrator for a corporate. Elements of fund director are like the situation of treasurer. Account administrator keeps managing in-house financing tasks and effectively coordinating up client need with its credit must be finished. They are required to help the supervisory group in settling on operational choices (Nasseri, Yazdifar and Askarany, 2016). For this perspective, they are required to design monetary exercises to improve return on the earth alongside making a decrease in hazard. Essential accountabilities of this profile are the administration of assets, planning and money related examination. Condition For this activity profile, essentially an office domain will be required. Further, I will be required to visit auxiliaries so as to survey their operational exercises for planning of the better money related arrangement. By considering by and large business exercises money related arranging will be done to accomplish points and destinations of association in a compelling way. Training and aptitudes At first, four year college education will be required in fund or bookkeeping. Further, MBA with major in business or account will be required. Experience and information on the business is a fundamental necessity (Parmenter, 2015). Least experience will be of 5 years of chipping away at a comparable profile on major corporate. The past examination shows that inclination is given to individual having capability of Certified Management Accountant or Certified Public bookkeeper. Likewise, I should have administrative abilities, for example, authority, resolve work issues, expel work boundaries and breaking down work exercises in a compelling way. Alongside this, astounding relational abilities will be required with the end goal of introduction of examination of monetary perspective to the administrative gatherings. By thinking about the business angles, individual must have excellent information on vehicle exercises so as to give a cost bit of leeway to the business. Pay rates The pay is approx. 6000$/month. Improved relational abilities are required in light of the fact that as a supervisor help to another representative is likewise given. Further, motivators will be achieved on yearly premise by thinking about execution. Likewise, examination of pay will be done as per the approach of business. Different variables The related posts are division supervisor, inner examiner, monetary investigators and cost bookkeepers and so on. S2: Description of manager Association portrayal For this activity profile, the global association will be chosen. It is on the grounds that for working in this industry high measure of assets are required. Furthermore, the organization must have a worldwide nearness (Tan, 2013). I am wanting to work with Hyundai Motor Company. It was established by Chung Ju-Yung in 1967. It is headquartered in Seoul, South Korea. This organization works the universes biggest coordinated assembling office. Chosen organization utilizes 75000 individuals and it gives a chance to qualified fresher. Corporate culture This organization had an exacting chain of importance and 60 auxiliaries and branches. Moreover, the organization is consistently growing their operational exercises in the worldwide market. Be that as it may, the organization has adaptable work culture to help their staff however it is upheld by an exacting chain of importance. As a money chief high paced and high-pressure condition must be confronted. The point of view of consumer loyalty needs to dissect with focus (McGivern, Fitzgerald and Waring, 2015). The data of different branches and auxiliaries ought to likewise be known to the chief for taking suitable choice. Customer Product The organization predominantly bargains in car, development, designing, retail, steel, protection and Aerospace industry. Be that as it may, I am centered around work in Hyundai Motor Company which chiefly bargains in vehicles. A customer of the organization is retailers as they direct don't manage singular clients. For this organization, essentially monetary arranging will be done so as to help them in executing operational exercises in a practical way. Moreover, future determining will be done to limit future hazard and boost probability of potential additions. On periodical premise fluctuation investigation to distinguish distinction among real and guage figures. By shaping this investigation avoidance of contrasts in fluctuations will be improved methodologies. Open doors for advancement In this organization, I will get different development open doors as there is the enormous extent of learning new realities and improving my aptitudes and capacities. Further, I will have the option to utilize information in a reasonable way. Moreover, based on my work execution I will get advancement and get senior administrative situation with the time. S3: Career way Section level positions Section Level position is one which doesnt need understanding; its different names are Sale Associate, inside deal delegate. The way is picked by elective accessible. The center upper position can be said for the situation of Sr. Credit Consultant or Senior Loan Processor. Center to upper-level situations (From top to center level position) Money administrator Monetary expert Record organizer Counseling Analyst Junior aide Required capabilities The primary capability for passage level situation in the information on the business and qualified instruction. Likewise, the experience of working in the comparative business to the related activity is additionally fundamental to legitimize the distributed jobs and obligations. S4: Self Reflection Current capacities Aptitudes Rank (1-5) Avocation Extent of progress Four year college education in fund 2 This capability isn't adequate for this activity profile as high qualified people are required to legitimize the profile job. I will seek after MBA in fund and plan for rivalry tests. Relational abilities 3 At present, I am acceptable in driving individuals yet I despite everything face different issues in overseeing individuals in a legitimate way. I will go to the workshop and take an interest in school exercises in a job of pioneer. Industry experience 1 As of now, I dont have industry data. I will work in understudy program in a notable vehicle organization. Employment fulfillment level Chipping away at this profile isn't profoundly good on the grounds that the individual needs to confront high weight as one slip-up can prompt misfortunes of millions $. Furthermore, work is dreary and requesting because of which worker fulfillment level is diminished and they feel over-troubled. Be that as it may, there is the immense extent of development and improvement yet the chance of fulfillment of this position is exceptionally low. Regions for additional improvement For functioning as a monetary supervisor in the vehicle business, I am having qualified training and suitable experience yet with the abovementioned

Argumentative Essay about Animal Testing

Argumentative Essay about Animal Testing Argumentative essay is the type of academic assignment that allows students to express his opinion and persuade readers of it. Argumentative essay against animal testing is a complicated topic that requires research. The subject has been discussed for decades and there are a lot of examples of animals taken for experimenting with drugs or products. An assignment has to be unique as long as so many people have already expressed their thoughts. A writers task is to find an interesting angle and look at the topic from a fresh perspective. The core of animal testing argumentative essay is a description of how animals help to test various medications sold to people, what benefits and disadvantage it has, and whether it is morally acceptable in writers opinion. An assignment has to include examples of animals testing. Providing results of testing and evidence will make the paper look professional. The key element of writing a decent argumentative essay on the topic is to avoid getting very emotional. The audience may include people who do not care about animals, therefore, a sad story about poor animals that get tested and sometimes get harmed may sound distinctive. Connect emotionally with all readers and listeners. Including facts is another important detail. Also, a writer should remember that too much persuasion can prevent people from reading a paper. So, the assignment should be first of all interesting and informative. Structure of argumentative essay about animal testing you should use Animals for testing their reaction to drugs is a very wide topic. Therefore, a good essay requires a well-crafted and logical structure. Like any college paper, it should include introduction, body, and conclusion. A well-structured paper is easy to read. Students need to know how to format an essay to make it look professional. Lets take a closer look at all parts of an essay and see what each part should describe. Introduction. The first part of argumentative essay outline on animal testing. The first sentence should be a “catch”. Start with a question or quote because it always grabs readers’ attention and defines whether they want to continue reading or not. Provide background information so the readers understand that the topic is real and not just your fantasy. The background information is needed to answer the questions: “Why is it important?” “Who cares?” “Why is it a problem?” A thesis is what concludes introduction paragraph and sends readers to the biggest part of an essay that is the body where a writer gives detailed information on the topic and evaluates his own opinion. A thesis should clearly state an authors position on the subject. The main idea should also appear in other paragraphs to make readers remember the whole idea of an essay. Body. This is the largest part of an essay where a writer has to develop his argument and contradict the opponents view. One of the main tips on writing argumentative essay on animal testing is choosing a unique argument that a writer can prove and support with evidence. For example, a strong idea describes animal testing as a positive development in medicine which helps to create and provide new drugs for patients who suffer from serious illnesses. The refutation of the opponents opinion can be an explanation why human lives are more important than animal ones. A lot of people disagree with testing drugs and products such as cosmetics on animals and there are a lot of negative opinions regarding this issue. A strong contradiction may describe that animals do not have conscious this is why people are superior to animals. Some statistics prove that more people are willing to sacrifice animal lives in order to save human lives. Humans are the ones who study and develop projects, therefore, people work on saving animal lives. Without the human, a lot of animals would live on streets, had nothing to eat, and die from diseases. The body part has to include from two to three supporting evidence. This will allow you to prove that you have done profound research. Use statistics and quotation to prove your point. Do not be lazy to start a project in advance and make research. The more sources you review, the richer paper you will write. Make sure you have at least one day to learn more about the subject, come up with ideas for an essay, and look for information given by experts. The more time you devote to researching a topic, the better result you get. Conclusion. The last part of an essay requires a writer to achieve two goals. The first one restates the significance of the topic. Conclusion example of argumentative essay on animal testing can look this way: “Life cannot be perfect. Some have to give away to make something better. Animal testing should carry on as it provides significant results that benefit future lives of humans.” This concludes the whole paper and makes readers think about the outcome of your research. The conclusion should not be very opinionated because the audience may consist of people who totally support you and those who are just open-minded to read your thoughts. This was the standard format of argumentative essay on animal testing that can be modified up to your teacher requirements. Take notes during the research. Cite valuable sources. Do not forget to review the paper and make sure there are no grammar or spelling mistakes. If you have an opportunity to give your paper for someone to read, do it. There may be some errors that can be found and you may receive a good tip on improving your assignment. Five steps of writing the animal testing essay by yourself We decided to provide step-by-step essay writing guide. It should simplify the understanding of how to start the project and do not get frustrated if you do such a task for the first time. Read recommendations on how to write an argumentative essay on animal testing outline, where to look for ideas, what questions have to be answered, and how to create a thesis. Use any source of information that will give you ideas on creating a paper. Review books and magazines, take information from the Internet and search for ideas in books that are related to the topic of animal testing. Medical sources, statistics, and tests data will be the most helpful. Remember that an essay should answer three main questions: “Why is it important?” “What caused it?” and “What can we do about it?” Those questions will help you to come up with arguments and give supportive facts to make information valuable. Creating a thesis can be a difficult part of an essay. Regarding this topic, you may use the thesis that says “Animal testing helps to study the effects of substances”. Once the thesis is read, the readers will start questioning an authors view and even doubting it. Therefore, a writer should prepare many facts and statistics to prove that his idea is valuable. Follow the outline for argumentative essay on animal testing. This will make the paper logical and thought-out. The assignment will look professional and allow readers to follow your ideas without losing focus on the subject. Avoid using slang and jokes because this is a serious topic that requires you to be a professional. A top-notch essay should not include idiomatic expressions and slang. It worsens the assignment and does not do you well. Use formal language to show your respect for the audience. How to choose the right topic to make an essay sound spectacular? When you start writing animal testing argumentative essay, it is important to choose the topic that you have a good understanding of. The animal testing subject raises a lot of questions. Review the list of topics that can help you to describe the issue as well as possible and propose your solutions to a problem. Hopefully, you will come up with some interesting ideas that will make the reader agree with you. Why are medical tests on animals important? Why is cosmetics more important than animal lives? Do animal feelings get affected during testing? What sort of animals can be used for testing? Do people have to refuse taking drugs to save animal lives? Order a custom argumentative essay on the topic online Writing an argumentative essay for the first time can be a challenging task. Animal testing is not an ordinary subject. Therefore, it requires deep research, finding facts, and the ability to contradict them and prove that your own idea has the right to be heard and taken into consideration. By ordering a custom essay on this complicated issue, a student has a chance to learn how to write an argumentative essay on animal testing and get a high grade. Professional writing assistance is the key to learn how to create various types of college papers and succeed.

Bus 650 Managerial Finance /Complete Class Assignments and...

BUS 650 Managerial Finance /Complete Class Assignments and DQs Purchase here http://chosecourses.com/BUS%20650/bus-650-managerial-finance-complete-class-assignments-and-dqs Description BUS 650 Managerial Finance /Complete Class BUS 650 Week 1 DQ 1 The Role of Financial Management in a Firm Examine the role of management as it relates to finance in a corporation. In your post, discuss the role of management by addressing the following prompts: Explain the various aspects of finance that management must understand. Describe why a manager needs to understand the characteristics and importance of financial markets including their liquidity, competitiveness, and efficiency. Interpret the†¦show more content†¦You don’t want to be forgotten after you pass so you wish to leave an endowment that will pay for a grand soirà ©e yearly and forever. What amount would you like spent yearly to fund this grand party? How much money do you have to leave to your heirs 50 years from now assuming that will compound at 6% interest? Assuming that you have not invested anything today, how much would you have to invest yearly to fully fund the annuity in 50 years, again assuming a 6% monthly compounding rate? BUS 650 Week 2 DQ 2 Managing Earnings Companies often try to keep accounting earnings growing at a relatively steady pace in an effort to avoid large swings in earnings from period to period. They also try to manage earnings targets. Reflect on these practices and discuss the following in your discussion post. Are these practices ethical? What are two tactics that a financial manager can use to manage earnings? What are the implications for cash flow and shareholder wealth? Using the financial balance sheet as displayed in the text, provide an example of how purchasing an asset or issuing stocks or bonds could potentially impact earnings targets. BUS 650 Week 2 Return on Investment – Education Funding Develop a three to five page analysis on the projected return on investment for your college education and projected future employment. This analysis will consist of two parts. Part 1: Describe how and why you

`` Strangers `` By Toni Morrison And James Baldwin

Without any credit, the environment leads people to make choices that shape their lives and thoughts. Even though people might have similar backgrounds it doesn t mean that they share the same opinions. Everyone carries a different opinion of a stranger in his/her mind depending upon there past encounters with strangers. This is evident in the works of Toni Morrison and James Baldwin. We encounter too many people everyday and it’s impossible to get to know them all. We observe and gauge them based on appearances, just like we do with â€Å" Books based on their cover † says Edwin Rolfe in â€Å"Murder in the Glass room†. In â€Å"Strangers† by Morrison, she meets a fisherwoman at her neighbor’s seawall. Morrison notices that the woman was â€Å"wearing men’s shoes, a man’s hat, a well-worn colorless sweater over a long black dress†(Morrison 199). It seems upon seeing disgracefully dressed fisherwoman Morrison feels sympathy for her since roughly dressed people are considered to be unsuccessful and defeated in today’s world. Whenever we see homeless people weather on streets or on television they are always shabbily dressed, but have we ever seen a successful person dressed like a homeless guy? We think and opinionate based on our past experiences and adapt to what we see and hear in the environment ar ound us. ||||| In â€Å"Stranger in the village† Baldwin visits a little village in Switzerland to work. No black man had ever been to this village before and the Baldwin was told that he would be aShow MoreRelatedLessons Learned from Notes to a Native Son1731 Words   |  7 Pages Realizing What Society Really Is Born in 1924, James Baldwin grew up in Harlem during harsh racism and the infamous Jim Crow laws. In addition to being surrounded by hate crimes and riots, Baldwin had a rough relationship with his father, who died when Baldwin was only nineteen. Twelve years after his father?s death, Baldwin wrote an essay, entitled ?Notes of a Native Son,? which described the events that took place around the time of his father?s death. Being one of his trademarkRead MoreHow to Read Lit Like a Prof Notes3608 Words   |  15 Pages(excerpt) novel Henry Fielding Cathedral SS Raymond Carver Dinner at the Homesick Restaurant Anne Tyler The Dead SS James Joyce 3. Vampires and Ghosts Dracula novel Bram Stoker Hamlet play William Shakespeare A Christmas Carol novel Charles Dickens Dr. Jekyll and Mr. Hyde novel Robert Louis Stevenson The Turn of the Screw novella Henry James Daisy Miller novel Henry James Tess of the Dubervilles novel Thomas Hardy Metamorphosis and Hunger Artist novel Franz Kafka A Severed Head, The UnicornRead MoreBlack Naturalism and Toni Morrison: the Journey Away from Self-Love in the Bluest Eye8144 Words   |  33 Pageswell: the idea that one s social and physical environments can drastically affect one s nature and potential for surviving and succeeding in this world. In this article, I will explore Toni Morrison s The Bluest Eye from a naturalistic perspective; however, while doing so I will propose that because Morrison s novels are distinctly black and examine distinctly black issues, we must expand or deconstruct the traditional theory of naturalism to deal adequately with the African American experience:

Product Life Cycle- 4p’s vs 4c’s Free Essays

Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product  Ã¢â‚¬â€œ It includes your entire product or service related activities. Like product design, product  development, variety, quality and branding etc. We will write a custom essay sample on Product Life Cycle- 4p’s vs 4c’s or any similar topic only for you Order Now * Price  Ã¢â‚¬â€œ You have to set the price of the products for customers considering discounts and credit – debit policy. * Place  Ã¢â‚¬â€œ It includes activities related with the distribution of your product or services like your various  distribution channels  and inventory etc. Promotion  Ã¢â‚¬â€œ It includes  promotion  related activities that advertising, personal selling and public relations etc. But since the traditional outbound marketing is shifting to inbound marketing with the increase of social media the 4Ps are turning or shifting to the 4Cs. Consumer – It is about the Consumer and not really the product anymore. A product should be innovative to meet various needs within a single product. We don’t sell products or services but we sell solutions to certain problems/needs our customers have. As such, it is of the utmost importance to know how much the customer values your solution. Cost – Cost to match the consumers needs. Price is merely an aspect of this C. Additional factors could be the cost of coming to the store, and possibly even a cost of conscience. Convenience – Convenience of place to buy like on the internet. The question is not where to place your store, but â€Å"how† your different customer-types would like to buy. This could be a physical store in the street, but it could be an e-shop too. Moreover, within this choice of Place, there are different factors such as: is the buying process easy and straightforward enough? Which process appeals to your audience? Communication – Communication to engage the customer and build relationships rather than pushing a message. The latter sounded a bit like one way traffic, while the emphasis these days is clearly on interaction. I mean, look at the success of social media in the communication strategy! Reasons to change to 4cs: * The 4 C’s can be considered an evolution of the 4 P’s. Everyone who ever had a marketing training got in contact with the 4 P’s, but I strongly believe that today, working with the 4 P’s can actually be a risk for your company because they are too product-oriented. This risk is that because companies are often too product-oriented, they miss out on certain opportunities. The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. How to implement strategies using the product life cycle? Introduction Stage * During the introduction stage, a product is new and unknown to consumers. It is necessary, therefore, to use an active strategy in an attempt to win over new customers. * Although there is usually little competition during this stage, the market is not fully developed. * A marketing strategy needs to not only make consumers aware of the product, but also convince them that it fulfils a need for them. * Revenues are typically low or negative during this stage, so firms need to be prepared to spend money on their marketing strategy now for future gains. Growth Stage * During the growth stage of the product life cycle, products become better known to the public. Consequently, it is not necessary to expend as much effort and resources on developing product awareness. * Firms also benefit, during this stage, from increased production levels, which results in economies of scale. * During this stage, however, competition typically increases, making price competition an important component of a marketing strategy. * At this stage, most firms will use the strategy of reducing prices to remain competitive, while retaining their profit margins by reducing advertising spending and benefiting from more fficient production. Maturity Stage * The maturity stage of the product life cycle occurs when the market becomes saturated. * At this point, production costs are further reduced through economies of scale and experience, but competition leads to a significant reduction in profits throughout the industry. * There are two strategies typically employed in order to maintain profitability during the maturity stage; firms can either differentiate their brand through marketing or introduce new features to the existing product. Decline Stage * At the decline stage, sales either decrease or stabilize. * If demand decreases, this will, typically, result in significantly lower price margins, often making it impossible to make profits from the product. * At this point, firms that cannot make profits will usually discontinue their product and focus their efforts on other offerings. * Firms that can produce the product at a profit will normally market them as a commodity, spending little on marketing and pulling in small profits on slight margins. How to cite Product Life Cycle- 4p’s vs 4c’s, Essay examples

Nespresso Coffee - Well Known Brand Name in Coffee Industry

Question: Describe a report about a brand called Nespresso coffee. Answer: Introduction Nespresso developed out of Nestle that was already a well-known name in the coffee industry. The line Nespresso was developed as a particular division within the firm that focused on the manufacture and marketing of ground coffee beans and added flavorings. The company is primarily responsible for the manufacture of the coffee machines that are used in coffee shops and other outlets for offering readymade coffee. The coffee capsules are a product that is related to the coffee machines because the coffee machines use coffee capsules rather than ground coffee in the systems. Although the price of coffee capsules is slightly higher than the equivalent amount of ground coffee powder, the marketing strategy has provided the product with the much-needed leverage in order to maintain a strong presence in the market. The product has in fact succeeded in achieving a presence in the market with an effect that it is the product that is more in demand than the low-cost coffee powder. The success of the product is thus related to the very effective marketing strategy that has given the product the means to sustain itself in the market. Background What is the product, who manufactures/delivers the product, and where can it be bought? The Nespresso coffee capsules are a product developed by Nespresso, which takes the idea of coffee preparation into a new direction by devising an idea of capsules. Although Nespresso did have products which included coffee powder earlier, the development of a product in a new line provided the company with a distinct product that had a completely different presence in the market. The coffee capsules were developed with the idea of using them in the coffee brewing machines that were also manufactured by Nespresso (Blythe, 2006). In such a case, Nespresso aimed at the creation of an exclusive product that had a presence in the market as something that other competitors dont offer to the customers. The main idea behind developing the coffee capsules was creating a product for the coffee machines where unlike the coffee powder, the aroma of the coffee does not go away from the coffee. In such a case, the coffee capsules were developed by the company with a view to making a product that provided for a single use and had all the ingredients including the special flavors in it (Brem, Maier, Wimschneider, 2016). The delivery of the product has been through a vast number of channels owing to a large number of families owning coffee making machines in homes (Cadogan, 2009). While earlier coffee machines were limited to the shops, the current trend of owning coffee machines in almost every household has encouraged the company to make their product available across all the platforms and outlets through which the customers are able to buy them conveniently. Internal and external analysis of the companys marketing environment The company Nespresso is one of the leaders in the coffee products and the products of the company including the coffee capsules have proved to have shown huge success owing to the successful marketing strategy of the company. The analysis of the internal and external marketing environment of the company reveals that the internal marketing environment is one that is always dedicated to the teamwork of the employees (Constantinides, 2006). The employees are given the idea that they are working for a reputed brand and as such, must work towards upholding the brand image. The analysis of the external environments brings to light the image of the company among the customers of the company (Dominici, 2009). It has been seen that Nespresso maintains a loyal customer base and as such, it is evident that the companys external marketing environment is a healthy one with a healthy relation with the customers. The main target markets for this product The target market for the product is across all the working class population. Coffee is a product that is marketable across all the sections of the population and also across the entire world. Since Nespresso uses the best quality coffee for its products, it is in a position to garner a large section of the customer base (Ferrell Hartline, 2005). The customer base for the coffee capsules includes the coffee shops as well as the everyday working class individuals who own coffee machines. The working class section of the society is one that is a constant customer of coffee and coffee products (Goi, 2009). Also, the rising incomes have created a growing number of the households owning coffee machines. In such a case, the customers extend to all the sections of the society that are growing increasingly conscious about high-quality coffee and is also ready to spend money for it. Marketing Mix Product While describing the product on three layers, the core product is, in fact, the coffee capsule that is much better than the powdered coffee as the capsules do not lose their flavor and as a result, help in the maintenance of a much better aroma that enhances the experience of the coffee. The actual product is developed keeping in mind the appearance and packaging of the product. The product is packaged by food grade materials that have minimum effects on the human body and also help in the preservation for a longer duration (Jain, 2000). The augmented product, in this case, is the level of responsibility it maintains in making the customer experience a pleasing one. The augmented product is also the one where the company is extremely dedicated to the quality of the product and also maintains a system of complaints against any defective or any product that is not up to the mark. The product falls under the consumer class as it is a product that is directed to the general population. A lthough the company developed the coffee capsules mainly with the idea of coffee shops in mind, it cannot be considered as a business product. This is because although the capsules are being sold as components for the coffee shops, it is still directed towards the general population (Kocovic, 2011). The lifecycle of the product can be seen when we take into account the development of the product. The product was developed with an idea of creating a product to go with the coffee machines. However, as coffee machines became more and more popular, the other competing companies also began developing substitute products for the coffee machines that were similar to Nespressos coffee capsules. However, Nespresso quickly overcame the competition by creating a line of coffee capsules that had variant flavors added to it (Krstic Becic, 2011). In addition to that, the company also improved the quality of their product to such a level that it was not possible for the competitors to compete on such a level. The branding strategy that Nespresso has used in this product is particularly significant as the product has been branded in accordance with the brand value of Nestle of which the brand is a part of. In such a case, the brand image and repute of Nestle has helped the product gain a significant level of brand value. Price The product has been priced slightly higher than its competitors. This is because the idea of competitive pricing would not work in the case of a product with such a high brand value. Keeping a low price would in fact cause the brand to lose customers as it would mean that the brand is compromising on its quality. In such a case, the idea of pricing in a manner that the brand value would be retained is a good strategy. The pricing objective that has been set for the product is one that aims at gaining long run profit. The strategy that is applied in gaining this objective is the process of creating brand value (Luck, 2008). While the brand has succeeded in creating a brand value, it has helped the company gain more profit margins on its products and has also contributed to the sustainability which provides for a long run of profits. The product has seen a rising demand if not consistent. More and more individuals are turning to the product due to the convenience in use and the shops are also making a continuous use of the product as the machines use the capsules (Luck, 2010). In such a case, the price elasticity is more or less rigid as the company does not increase or decrease its prices to a large extent. The prices are kept more or less consistent in an effort to convey the brand value while at the same time maintaining its affordability. The price of the product can be affected by the quality and the image of the product. Table 1: Table Showing sales of Units In western Europe as Compared to its competitors. Promotion The product has been developed keeping in mind the needs of the general population. In such a case, the IMC has been developed with a view to promoting the product among these circles. The promotion has been done across various channels that provide the company the means to reach out to the target customers (Yelkur, 2000). The internet advertisement aims at portraying the various flavors that the product provides.; the strategy that is applied here is thus a strategy of differentiation from its competitors (Matzler, Bailom, Friedrich von den Eichen, Kohler, 2013). The brand aims at portraying to the customers that it is able to provide the customers with a wide range of flavors that are not provided by the competitors. In such a case, the customers are also ready to go for the products as they do not mind spending more for a better product that also provides the customer with so many choices. The effect of the advertisement in a hierarchical manner is seen when the customer grows mo re aware of the product owing to its presence of advertising in a large number of platforms (Matzler, Bailom, Friedrich von den Eichen, Kohler, 2013). In such a case, the company then gains the customers attention and proceeds to show them their products which end up in the customer develop a liking towards the products. After that, the superior quality and the choices of flavor are conveyed to the customers which draw the customers towards the brand into making the purchase in the favor of the brand. In such a case, we have to analyze the various promotional elements in the brands advertising (Mullin, 2006). The companys promotional elements have strived to gain the customers attention and then aimed to show them the range of products and the quality of the same. In such a case, the messages of the advertisements have always been more directed towards one where the company displays its quality of products to a customer base that is extremely serious about this aspect and takes it seriously. Placement The marketing of the product has been done via direct as well as indirect channels in an attempt to gain a maximum share of the market and the customer base. The direct channels include the ones in which the company has its own outlets where the product is a staple and is sold in large amounts. On the other hand, the indirect means are the ones in which the company sells it to the coffee shops but it still manages to reach out to the target customer base (Oldroyd, 2004). In such a case, the company may sell its capsules to the coffee shops but ultimately. It reaches to the customers who are also individual customers of the capsules for their machines at home. The distribution strategy for the product is a conventional strategy that makes use of the conventional modes of distribution as well as the modern means (Phillips, Doole, Lowe, 1994). Table 2: Nestles Market Shares in its main Markets for Coffee As the company is high on demand among all the strata of customers, it is not surprising that the product performs significantly well because of the conventional distribution system (Paley, 2007). The distribution intensity that has been used by the company is an intensive one and it has proved to be quite suitable for the company. While earlier the company reached out to the customers, the distribution system is now on where the customer reaches out to the company for their products. The company maintains a presence in supermarkets as well as specialty stores. The company also has a presence in department stores (Richter, 2002). Also, the company maintains a presence on the online platforms. The product is one that is particularly high in demand and as a result, being present in a wide range of channels is indeed important. Table 3: Place of Nespresso Coffee Capsules in the Market Conclusion Nespresso has been a successful company till date and their product, the coffee capsules have also been extremely successful. The product was launched as a part for the coffee machines in the shops. In such a case, it was a business product and had a niche customer base. However, the rising incomes provided the everyday working class citizens top own coffee machines and as a result, the product saw a surge in its sales. As a result, it changed its status to a consumer product. The rise in the sales meant that it was now open to a wider market that also provided more challenges. However, as the product progressed, there was also a number of competitors that appeared on the scene. In such a case, the product needed an efficient marketing strategy that would help it in maintaining its place in the market. The marketing strategy of the company intensified on maintaining the product quality while creating the differentiation and uniqueness of the product. Innovative Recommendations The coffee capsule is in itself an innovative product by Nespresso. However, there needs to be a continued innovation for the product. The product has seen a constant evolution due to the various challenges in the market. The various competitors have followed the exact same strategy and as a result, Nespresso aimed at the formation of innovative products that always provided the company with a product that was exclusive as well as better in quality. In such a case, the innovation is one factor that the company cannot compromise. Constant innovation is the key to sustenance in the competitive market. The innovation of the product has been seen when the company introduced the range of flavors in the capsules. However, the company must keep in mind that the innovation in the product needs to be continued. There needs to be a dedicated team that works for the research and development of the product in a manner that it caters to the preferences and choices of the target customer base. Als o, the promotion of the company needs to be innovative. 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